Fashion Hong Kong
As the sole designer for a series of prestigious Fashion Hong Kong shows and events held from 2023 to 2025, the entire visual concept was crafted to span from Hong Kong to international platforms. This role encompassed booth design, printed materials such as leaflets, invitation cards, and souvenirs, as well as all online promotional content. This extensive work included six major events: CENTRESTAGE 2023, CENTRESTAGE 2024, London Fashion Week AW25, the Fashion Hong Kong Sustainable Pop-Up Promotion in Paris, and Pop-Up Salons in Milan and Shanghai.
Website: www.fashionhongkong.com
Instagram: @hktdcfashionhk
CENTRESTAGE 2023
Fashion Hong Kong Runway Show
In 2023, the Fashion Hong Kong Runway Show showcased Hong Kong fashion designers through a unique cross-disciplinary approach. Dancers from the Hong Kong Ballet presented the latest designs from four Hong Kong fashion brands, offering a visual feast that combined fashion and contemporary ballet. The key visual, stage, and booth design utilized wave graphics in a digital format to reflect the movement of dance and its connection to the digital world.
CENTRESTAGE 2024
Fashion Hong Kong Runway Show
For the 2024 event, interdisciplinary collaboration was taken further by enlisting “Weeds of Fire 點五步” director Steve Chan to narrate the latest collections of four Hong Kong fashion brands through cinematic storytelling. The design focused on creating a visual narrative that merged the cinematic aesthetic with the runway presentation, featuring a wave abstract background that complemented the designers' collections. The booth was designed in a vintage style reminiscent of old cinemas to showcase the designers' photos.
London Fashion Week AW25
Fashion Hong Kong Runway & After Party
During London Fashion Week AW25, the runway show for Hong Kong featured a captivating visual experience using blurry and abstract light strips that matched the neon light installations crafted by renowned local artists. This cohesive design highlighted the essence of Hong Kong’s vibrant street culture.
Design Inspire GZ
The key visual and promotional materials were designed for the Design Inspire roadshow, organized by the HKTDC and sponsored by Guangzhou K11 in April 2023. This exhibition featured 11 artworks created by 16 young Hong Kong designers, with the theme “玩藝生活” that interpret traditional everyday life with new generation creativity. The goal was to encourage visitors to slow down and appreciate life's simple pleasures amidst the hustle and bustle.
Design Inspire HK
Assisted in creating the motion graphic opening video for Design Inspire HK, held in December 2024 at HKCEC. Utilizing AI to generate the key visual, we highlighted this year’s theme: designing for a better tomorrow.
Hong Kong International Jewellery Show
As part of my role in the 40th Hong Kong International Jewellery Show, I assisted in generating the AI-driven key visual for the event. Organized by HKTDC in March 2024, this prestigious exhibition showcases the glamour and elegance of the jewellery industry. The theme "Timeless Elegance" is reflected in the show's innovative layout, featuring 18 zones categorized by the four seasons: summer, winter, fall, and spring. Each zone incorporates diamonds, gems, and pearls set against seasonal backgrounds, marking a pioneering achievement in AI generation.
Fashion InStyle
The Fashion InStyle trade fair, held by the HKTDC in April 2024, stands as Asia’s leading fashion and textile sourcing event, fostering business opportunities throughout the global fashion industry supply chain. As the sole designer, the key visual, hall entrance decoration, runway design, and all promotional materials were created from concept to completion under the theme "Safe Haven." This design concept merges well-being and elegance, creating a qualitative universe of warmth and soothing Zen vibes, with comforting materials and fluid volumes that evoke a fresh, cozy chic ethic.
Notably, Fashion InStyle was awarded the Silver Design Award at the A’Design Award & Competition (2024-2025), highlighting its impactful presence in the industry.
Hong Kong International Lighting Fair (Autumn Edition) 2023
As the sole exhibition designer responsible for the entire visual concept and execution, I dedicated two years to the Hong Kong International Lighting Fair (Autumn Edition) for both 2023 and 2024. The 2023 edition marked the 25th anniversary of the fair and represented the first physical event post-COVID, featuring over 2,700 exhibitors at the Hong Kong Convention and Exhibition Centre in October. The theme, “Light Up Every Opportunity,” encapsulated the fair's goal of creating a world-renowned marketplace for innovative lighting products and solutions. My design concept utilized neon light icons to symbolize the vibrancy of the lighting industry, integrating light strips throughout the decorations to enhance the theme and create an inviting atmosphere.
Hong Kong International Lighting Fair (Autumn Edition) 2024
In my role as the designer for the 2024 edition, I expanded upon the neon light concept with a more three-dimensional expression. This year, the focus shifted to three key themes: well-being, technology, and sustainability. I developed a new set of icons to visually represent these elements, each showcased through various lighting styles. To further emphasize the diversity and consistency of the three-dimensional design, I incorporated square metal net decorations throughout the exhibition. This approach not only highlighted the variety of lighting products on offer but also created an engaging and dynamic experience for all attendees.
Hong Kong Sports & Leisure Expo
World Of Snacks
As the designer for the Hong Kong Sports & Leisure Expo and World Of Snacks, held concurrently at HKCEC in July 2025, I aimed to create a vibrant and engaging atmosphere for this spotlight event of Hong Kong Summer Viva. The Hong Kong Sports & Leisure Expo, themed "Fun on the Move," showcased a variety of sports and leisure brands, products, and experiences, offering free trials to provide a unique shopping and leisure experience for visitors of all ages. Meanwhile, the World of Snacks featured a global selection of tasty treats, presenting a diverse array of snacks for shoppers to enjoy. Given that both fairs were B2C, our design concept focused on fun and interactivity, utilizing bold graphics and vibrant colors.
Home InStyle
Cultural & Creative Corner
In my role as the visual merchandiser for the Cultural & Creative Corner at Home InStyle, held at HKCEC in April 2023, I contributed to one of the show's most prominent display area. This event, which is a 5-in-1 lifestyle exhibition, highlighted our theme "L.I.F.E" (Lifestyle, Inspiration, Future, and Enjoyment). To align with the 2023-2024 Pantone trend colors, we employed strong and contrasting hues to create an engaging four-sided display that showcased the products of various designers and exhibitors.
HKTDC Christmas Card
As the designer overseeing both the design and printing production of the Christmas card, I aimed to capture the festive spirit of the holiday while showcasing the diversity of HKTDC. The design incorporates various elements of Hong Kong, such as dim sum, the cable car, and the Convention Centre. To enhance the visual appeal, I employed a range of printing techniques, including matte gold foil stamping, embossing on the gift boxes, holographic hot stamping, and matte silver foil stamping. These effects come together to convey heartfelt season’s greetings, wishing everyone a Merry Christmas!
HKTDC Calendar Card
The 2023 design of the HKTDC corporation calendar card embodies a year of recovery from COVID-19, incorporating curved lines and gradients to symbolize transformation. As the designer, I managed the entire printing process in collaboration with vendors, ensuring quality and adherence to branding guidelines. The design features foil stamping on the front and gloss lamination on both sides, resulting in a total print run of 60,000 pieces that reflect the vibrant and uplifting spirit of the year.